Want a Fitness Plan that Doesn’t Break When Life Happens?

Get fit without the guilt. Discover a program that adapts to you, from workouts to mindset, every step of the way.


Most fitness programs tell you to push harder, work longer, and eat cleaner.

But life isn’t always that simple.

That’s why our program is built for real people with real lives…busy parents, professionals, athletes and anyone who wants to get healthy without sacrificing family, work, or their sanity.

We’re here to support you with empathy, flexibility, and a tailored approach that feels like a breath of fresh air.


Authentic Fitness, Built for Real Life

1. Empathy-Driven Accountability

You don’t need a drill sergeant. You need real support. Our empathetic coaching keeps you on track with encouragement, not judgment. Think of it as “tough love meets real compassion.

2. Flexible Plans that Actually Fit Your Schedule

Life changes. So do we. If you’ve got a big week at work or family commitments pop up, your plan adapts with you, guilt-free.

3. Celebrating All Wins – Not Just the Scale

Progress isn’t just about weight. We celebrate every milestone – increased energy, better mood, stronger resilience. It’s a complete transformation, inside and out.

There is no substitute for peace of mind, healthy living, and enjoying your family and friends.

— Johnny Frisco

WE CAN’T BE COPIED

Why Our Program Is Unique

Other programs stop at basic accountability. We’re built on a foundation of human connection and adaptability. Here’s what makes us one of a kind:

Customized Emotional Support: We’ve crafted our coaching around real client experiences, making the encouragement personal and the support genuine.

Real-Life Compatibility: Most plans don’t pivot when life gets crazy. Ours does, seamlessly. No rigid schedules, no guilt-trips.

Success Stories That Speak: Our clients aren’t just losing weight; they’re building a resilient mindset, creating lasting habits, and feeling fully supported along the way.

Real Clients, Real Transformations


On this program, there is great guidance, no pressure, positive attitude leading you to your goals.
Miguel C.
Los Angeles, CA
I really love this program because its more than just a diet, its a sense of community and support.
April L.
Torrance, CA
I feel better, feel accountable and have started a new outlook on life and a change in my attitude.
D. Perez
Lomita, CA
There’s a lot of attention, advice, and practical tips that I get each week in the program, its amazing!
Sarah B.
Los Angeles, CA
I really appreciate the weekly support calls and check-ins the most!!
Chad S.
Torrance, CA
Ever since I started working with Turk, I’ve been playing great on the soccer field and everybody tells me.
Luisa P.
Lomita, CA

Frequently Asked Questions

We understand that life can get hectic, especially for busy parents and professionals. Our approach is to make fitness fit around your life with “life-fit routines” and adaptable plans that work with your schedule, not against it. With flexible session options and personalized support, you’ll be able to maintain consistency without added stress or guilt.

Many of our clients come to us with similar stories, which is why we focus on realistic, lasting results and steady progress. Our programs are designed with “accountability and empathy” to support you every step of the way. With a focus on creating sustainable change, you’ll find that our team is here to encourage you without pressure or unrealistic expectations.

Plateaus and missed workouts are normal and part of the journey! We emphasize “progress beyond the scale” and building emotional resilience. We celebrate every win, no matter how small, and our trainers will be there to support you in navigating any setbacks. Remember, fitness is about the long game, and every step counts.

Absolutely. We believe fitness should adapt to you, not the other way around. Our programs are designed to be highly customizable, so whether you’re dealing with a sudden schedule change, injury, or other personal needs, we can tailor your plan to keep you moving forward. Think of it as a program that grows with you.

Definitely! We’re committed to providing “empathetic accountability.” Our team offers consistent check-ins and is here to provide the support and guidance you need to stay motivated and feel connected. With us, you’ll never feel like you’re going it alone, our community and trainers are with you every step of the way.

While weight loss can be a goal, we believe that true fitness encompasses so much more. Our approach focuses on “holistic progress,” emphasizing non-scale victories and mental well-being. We celebrate every step, from strength gains to boosts in confidence, and prioritize building mental resilience alongside physical fitness. We’re here to empower you from the inside out.

Meet Your Trainer, Mike Turkulez

I look forward to connecting and helping you reach your goals, live your life to the fullest, and support you every step of the way!